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Professional footballer Cristiano Ronaldo’s announcement that he is launching an NFT collection with crypto exchange Binance has caused a significant spike in the number of people searching for information on NFTs, according to a price analysis firm.
With these insights, we can see that those famous athletes and other influencers have the ability to bring further interest to the world of blockchain and cryptocurrencies.
Important NFT Insights From Search Data
The analysis, CoinGecko, reported that searches for ‘celebrity NFTs’ have increased by 1,250% while the keyword ‘Binance’ grew by nearly 500%. In the past seven days, searches including the word ‘Ronaldo’ have increased by 376%. This data indicates that the launch of Ronaldo’s NFT collection has raised the public’s interest in cryptocurrency, particularly related to NFTs.
On Tuesday, he was released from Manchester United after an outspoken media interview. Two days later, on Thursday, he became the first male footballer to score at five Fifa World Cups. As the most anticipated football sporting event kicks off in Qatar, Ronaldo will now be remembered for his contribution to the NFT space.
Whether or not Ronaldo’s venture into blockchain technology and cryptocurrency will have a lasting impact remains to be seen. As more celebrities and athletes become involved with blockchain-related projects, it looks like the public’s interest in cryptocurrencies is far from diminishing.
Ronaldo Is Not Alone In Sports Icon NFT Releases
Binance’s recent announcement of a partnership with world-renowned soccer player, Ronaldo, involves the launch of his very first NFT collection. The exact span of this “multi-year” relationship has not been stated as of yet.
However, as a multi-year approach, the sides could work together to mint new collectible NFTs that represent Ronaldo’s iconic career moments. This will surely create a lasting legacy in the world of blockchain and NFTs.
The collection will consist of seven animated statues, with the level of rarity varying from normal to super rare. Football fanatics can now come together and collect the NFTs to commemorate Ronaldo’s legendary career.
We’ve seen other notable sports stars enter the world of crypto and NFTs before. In May, F1 driver Daniel Ricciardo partnered with OKCoin as a brand ambassador while athletes such as golfer Bryson DeChambeau and former skateboarder Tony Hawk have created their own NFTs.
With Ronaldo joining the fray, the world of NFTs will continue to experience an influx of interest from non-crypto enthusiasts.
Thoughts From Ronaldo About His NFT Collection
“I worked closely with Binance to develop a collection that gives me a special way to not only connect with my fans but to bring them into the game in a new and deeper way while rewarding them for their support,” Ronaldo expressed shortly after the collection was released.
“My fans have been such a huge part of my success and I’m passionate about building a fan-centric economy to allow fans to own a unique piece of sports history. Together with Binance, I want to welcome fans into Web3 through the world of NFTs.”
Will This Trend Continue?
The spotlight is on Cristiano Ronaldo this week as the football legend launches his own NFT collection. However, indicators suggest we can expect to see more celebrities and athletes entering the world of blockchain and cryptocurrency.
Bobby Ong, Chief Operating Officer and Co-Founder of CoinGecko had this to say: “Given the level of influence and popularity of celebrities, they have become integral to the success of NFT projects. Fans and followers want to spend on collectibles and experiences created by their favorite stars, and this includes digital collectibles like NFTs.”
Search traffic can be a leading indicator of trending interest. As passionate fanatics are seeking an immutable way to showcase their passion for the sports icons that inspires them, we can expect a continued rise in the number of searches related to NFTs and cryptocurrencies.