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After days of cryptic tweets and “announcement of an announcement” teasers, Magic Eden finally dropped the alpha: it’s no longer just an NFT marketplace. The company is officially swerving into the fast lane of fungible tokens and meme coin trading, and it’s doing it multi-chain style.
How? By acquiring Slingshot, the cross-chain trading app known for making crypto swaps smoother than a Solana block finalization time.
This isn’t just a side hustle. It’s a full-blown pivot.
From JPEGs to Jet Fuel
Once laser-focused on NFTs (and pretty much dominating that vertical on Solana), Magic Eden’s now strapping itself to a broader vision: becoming a one-stop shop for all things digital assets. With Slingshot’s tech under the hood, Magic Eden wants to give users a fast, seamless way to swap tokens across chains, without all the bridge headaches and “where-did-my-funds-go” moments.
Think Coinbase, but with better vibes and no KYC-induced migraines.
“This acquisition is a major step forward in advancing the Magic Eden vision,” said CEO Jack Lu. “It accelerates our ability to shape the future of crypto.”
Translation: We’re not just here for the pics anymore, folks.
What’s Slingshot Bringing to the Table?
- Cross-chain swaps without the need to manually bridge
- Support for over 5 million tokens
- A mobile-first UI your normie cousin could use
- Fiat onramps like Apple Pay, PayPal, and even credit cards
- Nearly a million users already on board
Oh, and coming soon? Support for Runes, aka Bitcoin-native meme coins, aka the wildest corner of crypto right now.
Slingshot isn’t getting a full rebrand either. It’ll keep doing its thing, just with Magic Eden’s rocket fuel in the tank. And while competitors like Tensor are already flexing their own trading app (Vector), this move ensures Magic Eden stays several steps ahead.
Power to the Magic Eden People
Slingshot’s CEO Clinton Bembry summed it up like a true Web3 believer: “As the world leaves centralization behind, we’re empowering the individual and making crypto more accessible to everyone.”
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This isn’t just about matching Binance feature-for-feature. It’s about building a decentralized alternative that’s as easy to use as a Web2 app, but with Web3 values. Open, permissionless, and driven by the user.
And Magic Eden isn’t stopping there. According to Lu, Slingshot will soon roll out gamified features, AI integrations, and support for underrepresented chains like XRP, Hype, and even native BTC. Yes, native. BTC.
TL;DR
- Magic Eden acquired Slingshot to enter crypto trading
- It’s now going beyond NFTs into meme coins and fungible tokens
- Slingshot brings seamless cross-chain swaps and fiat-friendly UX
- Expect support for Bitcoin meme coins, AI magic, and even more chains soon
Bottom line? Magic Eden just went from “NFT marketplace” to “full-stack crypto juggernaut.” And if their roadmap plays out, you might soon be trading dog coins on Bitcoin while still browsing monkey JPEGs, all in the same app.