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Maison Margiela's blockchain game sets a trend in fashion-tech. Discover how other top brands blend haute couture with gaming for unique brand experiences

Maison Margiela’s New Game: It’s Like Bingo, But Make It Blockchain!

Ever thought of mixing Parisian style with some blockchain fun? Maison Margiela’s got you covered! They’ve rolled out a super cool Web3 game that’s all about their iconic numbering system. No fancy name for it yet, but let’s just call it “blockchain bingo” because, well, it fits!

The Details

Here’s the deal: There are 24 digital tokens, each with a number from 0 to 23. If you’re game, you’ll be racing against others to grab ’em all over the next few weeks. The goal? To move on to the next exciting phase. And guess what? This whole thing is setting the stage for Maison Margiela’s upcoming Web3 community. Exciting, right?

Now, here’s a fun twist: the higher the number on the token, the rarer it is. A circle indicates which number is currently in play, and once a number is fully minted, it turns black. The game’s over when the first 100 users mint all 24 numbers or whenever Maison Margiela says “game over.”

Techy details: These tokens are minted on the Polygon network and are, get this, “soul-bound.” That means you can’t transfer them. Plus, each wallet can only mint one of each number. The best part? Minting won’t cost you a dime in gas fees, and everyone gets the same gas amount for each transaction.

Read also: Metaverse and NFT: Digital disruptors of fashion and luxury

The game’s designed to be fair, rewarding those who stick with it and think strategically. But if you’re quick off the mark, you’ll have a head start!

The Bigger Picture: Maison Margiela’s Legacy and Future

Why this game, you ask? Even though the NFT scene’s been a bit quiet lately, gaming’s on fire! Reports suggest the gaming industry’s worth a whopping $385 billion and could skyrocket to over $522 billion by 2027.

For those new to Maison Margiela, here’s a fun fact: their physical clothing tags have numbers 0 to 23, with one circled. That circled number? It tells you which of their 23 collections that piece belongs to.

Maison Margiela’s history is pretty in sync with the whole Web3 decentralized vibe. Back in the day, the brand’s founder, Martin Margiela, was super low-key, and the design team spoke as one.

A bit of history: OTB Group snapped up Margiela in 2002. They’re in good company with big names like LVMH, Prada Group, Mercedes-Benz, and Cartier.

And earlier this year, Margiela went techy again, embedding NFC chips in their signature Tabi shoes for on-chain authenticity checks. Cool, right?

Other Brands Diving into Gaming

The fusion of haute couture and gaming is becoming a trendsetter in its own right. Let’s take a peek at what other big fashion names are up to:

  • Gucci’s Virtual Arcade

Gucci’s not just about those iconic double G’s anymore. They’ve launched their own virtual arcade within the Gucci App, offering games inspired by the 80s arcades and their latest fashion campaigns. Talk about a stylish throwback!

Gucci Virtual Arcade
  • Louis Vuitton’s League of Legends

LV took a leap into the eSports arena by partnering with the mega-popular game, League of Legends. They designed in-game skins and even crafted a real-life trophy case for the game’s World Championship. Now that’s leveling up in style!

  • Burberry’s B Bounce

Burberry’s first-ever online game, B Bounce, lets players dress their deer character in the brand’s signature coats and jump between platforms. It’s a fun way to showcase their products while giving fans a playful experience.

Burberry's B Bounce
  • Chanel’s Coco Game Center

Chanel went retro with their Coco Game Center, a pop-up arcade in select cities. It featured games inspired by their beauty products, blending the worlds of makeup and gaming seamlessly.

Read also: Diesel and the NFT Universe: A Ticket to Milan Fashion Week

These brands recognize that gaming isn’t just for the typical gamer anymore. It’s a universal language, and when combined with the allure of high fashion, it creates an immersive experience that resonates with both fashion enthusiasts and gamers alike.

More Than Just NFTs

It’s evident that the fashion world’s fascination isn’t limited to just NFTs. While NFTs offer a unique blend of art, ownership, and exclusivity, games are carving out their own niche by transforming how fans interact with their favorite brands. It’s not just about wearing or owning a piece anymore; it’s about immersing oneself in a brand’s universe, playing by its rules, and experiencing its ethos in a dynamic, interactive way. This evolution signifies a shift in brand storytelling, where experiences are as valuable, if not more so, than the products themselves. As the lines between fashion, tech, and gaming continue to blur, one thing’s for sure: the future of fashion is not just digital, but interactive.

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