Coca-Cola, the world’s largest producer of soft drinks, started minting and selling NFTs in July 2021 to raise revenue for Special Olympics International. Nike came out with its crypto kicks collection within a year or less. An NFT sneaker was sold for more than 130 thousand dollars. Gucci is constantly exploring new avenues in Web 3 with many media releases.
In a recent announcement, vehicle manufacturer Porsche revealed their early intentions to join the NFT space and announced that they would be entering Web 3.0.
A 7,500 NFT Collection
In January 2023, Porsche intends to release a total of 7,500 unique NFTs that are based on the iconic Porsche 911 model. According to the statement, the collection is being produced in collaboration with Patrick Vogel, a 3D artist and designer in Hamburg. In addition, Porsche stated that purchasers would receive unique opportunities to participate in the company’s expansion into Web3, the metaverse, and the real world.
The launch of the automaker’s NFT collections is seen as the first significant move toward repositioning itself for the developing digital world. According to Detlev von Platen, an executive at Porsche, “The NFT artworks enable us to take our expertise of modern luxury and the particular brand positioning of Porsche into the realm of digital.”
Porsche has stated that the collectors will have the opportunity to have input into the design of the individual NFTs. As a result, users will be able to customize different aspects of the cars regarding performance and appearance. Furthermore, to provide a more immersive experience, a 3D artist will reconstruct the NFT in Unreal Engine 5 based on the purchasers’ preferences.
Developing A New Connection
The primary objective of the brands, which are all functioning within Web 2 frameworks, is to enhance their engagement metrics on social media.
According to Denis Keskin, head of brand management and partnerships at Porsche, “Web 3.0 presents an opportunity for the company to provide its customers with unique digital experiences. Web 3.0 technologies and non-traditional tools facilitate the creative process. They allow consumers to co-create with their favourite companies, resulting in a more individualised and satisfying shopping experience.”
He says, “Our first NFT collection marks our entry into Web 3, and we couldn’t be more thrilled about it. Our mission is to expand our brand into a world dominated entirely by digital platforms.”